When communications professor Jackson Pierce is cornered by a corrupt academic dean and facing the loss of his tenure, his students rally to help him secure a career-saving win in a statewide investigative research competition. Their idea seems simple: analyze product placement in modern media. But when they begin tracking repeated brand appearances across national news broadcasts, strange correlations emerge — logos turning up on anchor desks, suspicious brand surges following tragedies, and storylines that conveniently benefit certain corporations.
